ResMed is a global leader in digital health and connected devices helping millions of people in 140+ countries sleep, breathe, and live better lives outside the hospital. We are the world’s #1 provider of cloud-connected CPAP machines and masks for people with sleep apnea. We also provide a suite of connected solutions for people with COPD, asthma, and other chronic respiratory conditions, such as app-connected inhaler sensors and remote-monitoring ventilators – the same connected devices used to help hundreds of thousands of people with COVID-19 keep breathing while battling the virus.
ResMed is seeking a dynamic and experienced Senior Manager, External Communications to develop and execute comprehensive communications, public relations, and media strategies that align with ResMed’s strategic business objectives in the U.S. market. This fast-paced role is pivotal in driving ResMed’s day-to-day communications and public relations efforts, targeting both business-to-business (B2B) and business-to-consumer (B-C) audiences.
Location: San Diego (preferred)
Key Responsibilities
- Strategic Communication Planning: Maintain an in-depth understanding of ResMed’s global business and media U.S. media landscape to develop effective communications strategies, identify timely media opportunities, and promote thought leaders
Content Development: Draft news releases, messaging and media materials for both proactive and reactive media relations.
Media Relations: Cultivate and strengthen relationships with key U.S. media outlets, including pitching and ongoing engagement.
Agency Management: Oversee and lead the PR agency for the U.S. market, managing all agency calls, budget and activities.
Cross-Functional Collaboration: Partner with teams in medical affairs, technology, marketing, strategy, branding and product development to identify story opportunities, build ResMed’s speakers bureau and explore award submission opportunities.
Campaign Leadership: Lead communications efforts for product launches, brand campaigns, partnerships and other key initiatives.
Digital and Social Media. Work closely with the social and digital team to amplify key campaigns and brand moments.
Spokesperson Role: Act as a spokesperson for the company when appropriate, representing the company with U.S. media engagements.
Media Training And Spokesperson Prep: Provide media training and preparation for spokespeople to ensure effective communication in media interviews. Staff interviews as appropriate.
Media Monitoring: Lead media monitoring efforts to ensure timely news updaes are shared with key internal stakeholders.
Approval Process: Oversee the approval process for press releases, talking points, presentations, and other communications materials, ensuring alignment with clinical, legal, regulatory, investor relations, and compliance requirements.
Performance Metrics: Define, track and analyze metrics to measure the performance of communication strategies. Report results, including ROI, lessons and key takeaways to inform future strategy.
Community and KOL Engagement: Continually explore ways to expand ResMed’s provider/KOL partner community to strengthen the company’s reputation and amplify storytelling efforts.
Required Skills
5-10 years of relevant experience in public relations, social media, media relations, and corporate communications, preferably in healthcare, medical devices, or related global organization.
Exceptional writing skills with experience crafting news releases, messaging, blogs and other communications materials.
Strong experience working with U.S. media, with a proven track record in media outreach and relationship management.
Proactive self-starter with the ability to manage multiple deliverables and deadlines.
Demonstrated ability to work under time constraints and meet deadlines while ensuring projects are performed with a high level of accuracy and professionalism.
Strong experience collaborating across large, complex organizations to achieve communication goals and identify storytelling opportunities.
A four-year degree or higher in communications, PR, marketing, journalism, or related discipline.
Preferred Qualifications
Advanced degree in related area and/or Accreditation in Public Relations (APR).
Experience in communications with a global company.
A strong balance of experience in both consumer and B-B communications.
We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees receive fifteen days Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members.
Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.
At ResMed, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent
on the facts and circumstances of each case. A reasonable estimate of the current base range for this position is: $150,000 - $227,000
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!