At Jack Henry, we deliver technology solutions that are digitally transforming and empowering community banks and credit unions to provide enhanced and streamlined user experiences to their customers and members. Our best-in-class products are just the start as we lay the groundwork for the future of digital banking and payments. We hope you'll join us. We can't do it without you.
Jack Henry is currently looking for a marketing professional who has experience developing and executing marketing campaigns and programs to serve our Digital Banking and Payments capabilities. The Senior Marketing Specialist serves as a key marketing contact for specific lines of business within our Digital Banking and Payments capabilities. This person is expected to demonstrate deep product knowledge and to research, understand, and articulate the target audience segments, needs, and opportunities within the financial institution, consultant, partner, and fintech audiences. As a member of Jack Henry’s FI Marketing functional group who is focused on targeting multiple bank and credit union segments, the Senior Marketing Specialist helps in developing annual, quarterly, and monthly goals, and plans and serves as project sponsor to ideate, propose, budget, and manage marketing initiatives across their areas of responsibility.
What you’ll be responsible for:
- Under minimal supervision, is responsible for identifying strategic marketing opportunities that drive top line revenue and align with financial institution audience needs. Spearheads the execution of projects from creation to project management to performance reporting, including integrated marketing campaigns that support the buyer’s journey.
- Drives sales pipeline growth and nurturing by designing and executing solution marketing campaigns that support Jack Henry’s top business priorities.
- Partners with relevant product teams, identifies and supports new product launches and sunsets as needed.
- Identifies and executes needed updates and maintenance of all capability and product collateral and manages the development of new collateral as needed to ensure that the most current support materials and literature are accessible to Sales.
- Facilitates conversations with internal go-to-market product teams and Corporate Strategy teams to understand product/solution value propositions and competitive messages.
- Approaches and informs all marketing efforts by demonstrating proficiency in knowledge about product capabilities, target audiences, competitive differentiators, and buyer segments.
- Serves as strategic marketing contact for designated lines of business while providing marketing expertise to internal stakeholders.
- Serves as a B2B marketing strategist and expert to guide a team including executives, sales, product, creative, digital, events, planning and operations, corporate communications, and PR firm.
- Serves as a liaison with clients, consultants, analysts, and internal SMEs to influence and lead content development for all educational conferences and events.
- Supports and executes upon the vision, implementation, and ongoing evolution of Jack Henry’s capability architecture initiative and ensures that all products and services are reflected accurately and appropriately within Jack Henry’s capability architecture.
- Demonstrates great communication skills and the ability to clearly convey a strong point of view while respecting and collaborating with others who may share a different perspective.
- Maintains a results-oriented focus with the ability to prioritize and communicate clearly and effectively.
- Gathers results and reports product marketing performance among the bank, credit union, and business audiences on a quarterly basis, identifying insights to refine future marketing efforts.
- Participates in monthly forecasting for relevant marketing projects, ensuring that expenses are forecasted and allocated appropriately and accurately.
- Collaborates with marketing team for continuous improvement of strategic marketing projects and strategic approach.
- May perform other job duties as assigned.
What you’ll need to have:
- Minimum of six years of experience working in a strategic marketing capacity.
- Four years specifically in financial services marketing.
- 5% travel required.
- Bachelor’s degree required.
- Knowledge of financial industry technical solutions, financial industry audiences, and competitive market environment.
- Budget management experience.
What would be nice for you to have:
- Seasoned marketer with a wide range of experience and able to resolve complex issues. Works on complicated and diverse projects. Exercises excellent judgment in selecting methods, techniques, and evaluation criteria for obtaining solutions.
- Experience developing marketing strategies and plans, and leading marketing project management across digital and creative services teams preferred.
- Strong knowledge of financial industry technical solutions, financial industry audiences, and competitive environment
- Excellent written and verbal communication skills.
- General knowledge of Microsoft Office (Word, Excel, PowerPoint).
- Experience with HubSpot (or equivalent) preferred.
If you got this far, we hope you're feeling excited about this opportunity. Even if you don't feel you meet every single requirement on this posting, we still encourage you to apply. We're eager to meet motivated people who align with Jack Henry's mission and can contribute to our company in a variety of ways.
Why Jack Henry?
At Jack Henry, we pride ourselves through our motto of, "Do the right thing, do whatever it takes, and have fun." We recognize the value of our associates and believe much of our company's strength and success depends on their well-being.
We demonstrate our commitment by offering outstanding benefit programs to ensure the physical, mental & financial well-being of our people is always met.
Culture of Commitment
Ask our associates why they love Jack Henry, and many will tell you it is because our culture is exceptional. We do great things together. Rising to meet challenges and seeking opportunities is part of who we are as an organization. Our culture has helped us stay strong through challenging times and we credit our dedicated associates for our success. Visit our Corporate Responsibility site to learn more about our culture and commitment to our people, customers, community, environment, and shareholders.
Equal Employment Opportunity
At Jack Henry, we know we are better together. We value, respect, and protect the uniqueness each of us brings. Innovation flourishes by including all voices and makes our business - and our society - stronger. Jack Henry is an equal opportunity employer and we are committed to providing equal opportunity in all of our employment practices, including selection, hiring, performance management, promotion, transfer, compensation, benefits, education, training, social, and recreational activities to all persons regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, genetic information, pregnancy, marital status, sex, gender, gender identity, gender expression, age, sexual orientation, and military and veteran status, or any other protected status protected by local, state or federal law.
No one will be subject to, and Jack Henry prohibits, any form of discipline, reprisal, intimidation, or retaliation for good faith reports or complaints of discrimination of any kind, pursuing any discrimination claim, or cooperating in related investigations.
Requests for full corporate job descriptions may be requested through the interview process at any time.