Let’s talk about the team
ResMed's Global Creative team functions as a full-service in-house agency that drives growth for the business. We deliver world-class, award-winning storytelling and creative solutions that build awareness around, and demand for, ResMed's offerings. We have assembled a team of top talent to build an in-house model that supports global-to-local campaign execution through a geographically distributed team enabled by emerging technologies and "follow the sun" operations. Our transformation journey is being driven by thoughtful, highly collaborative people intent on leveraging their extraordinary talents to achieve business objectives.
Let’s talk about the role
ResMed is working to expand the core competencies of its in-house agency in support of rapidly evolving marketing strategies. We’re seeking a Senior Copywriter who will partner closely with other Copywriters, Art Directors, Designers and Marketers to develop strategic, conceptual campaign and content themes and write copy for individual materials. Your work will come to life in multichannel activations for consumers, physicians and HMEs, targeting each audience’s respective needs at any given moment in their experience with ResMed. You will weave together messages across a variety of projects to create a seamless, holistic story. This will include brand and product marketing content as well as content focused on awareness and education about all things involving ResMed’s business.
Reporting to the Associate Creative Director, Copy, you will be responsible for collaboratively developing creative concepts, copy, and content for marketing/sales collateral related to new product introductions, advertising campaigns, email, social media, banner ads, websites, video, training materials and other marketing materials as necessary.
Success in this role requires a demonstrated ability to conceptualize “big ideas” and turn those into compelling copy designed to inform, inspire and drive action among healthcare providers and the patients we serve. This role requires close collaboration with cross-functional team members and stakeholders as well as the ability to understand the business need at hand and – while factoring in elements such as audience insights and performance data – produce campaign content and copy that delivers results.
- Partner with copywriters, designers and others to generate ideas, develop concepts, write and edit copy to bring the written and visual together against the brief.
- Participate in collaborative brainstorming sessions to identify key strategic messages and copy points to be communicated.
- Develop clear, engaging messaging across multiple channels (digital, print, direct mail and other media) for a variety of marketing campaigns.
- Push the conventional thinking of colleagues and break down messaging barriers to provide recommendations that push the work forward and support business objectives.
- Partner with Designers to present and sell in concepts to Marketers and other project requesters.
- Develop a deep understanding of ResMed audiences and their journeys, obstructive sleep apnea (OSA), OSA therapy in general and ResMed sleep apnea products and solutions to inform copywriting that effectively drives results.
- Simplify complex subjects and write in different voices for different audiences.
- Be a steward of the ResMed brand and communicate clearly and positively our voice, tone and editorial guidelines.
- Digest and translate clinical research findings into compelling content for diverse marketing activities.
- Partner with project managers to ensure timely delivery of work and appropriate tracking and documentation of time and activities.
- Other tasks and responsibilities may be assigned.
Let’s talk about you
- Bachelor’s degree in English, Marketing, Communications, Business, Psychology or Journalism (or a high school diploma and 10+ years of work experience as a copywriter in a creative agency environment).
- 8+ years of professional copywriting experience in advertising and marketing creating campaign concepts and copy.
- Basic knowledge of SEO and social media principles.
- B2C, B2B and B2B2C content experience in healthcare, medical device, technology or other similar, highly regulated, business preferred.
- Demonstrated proficiency with Microsoft Word.
- Experience writing scripts, both long form and short form as well as social.
We are shaping the future at ResMed, and we recognize the need to build on and broaden our existing skills and continue to attract and retain the world’s best talent. We work hard to offer holistic benefits packages, provide flexible work arrangements, cultivate a workforce culture that allows employees to grow personally and professionally, and deliver competitive salaries to our team members. Employees scheduled to work 30 or more hours per week are eligible for benefits. This position qualifies for the following benefits package: comprehensive medical, vision, dental, and life, AD&D, short-term and long-term disability insurance, sleep care management, Health Savings Account (HSA), Flexible Spending Account (FSA), commuter benefits, 401(k), Employee Stock Purchase Plan (ESPP), Employee Assistance Program (EAP), and tuition assistance. Employees accrue three weeks Paid Time Off (PTO) in their first year of employment, receive 11 paid holidays plus 3 floating days and are eligible for 14 weeks of primary caregiver or two weeks of secondary caregiver leave when welcoming new family members. Individual pay decisions are based on a variety of factors, such as the candidate’s geographic work location, relevant qualifications, work experience, and skills.
This role is eligible to receive an annual cash bonus payment based on company, business unit, and/or individual performance.
Base Pay Range for this position:
$113,000- $141,000
For remote positions located outside of the US, pay will be determined based the candidate’s geographic work location, relevant qualifications, work experience, and skills.
Joining us is more than saying “yes” to making the world a healthier place. It’s discovering a career that’s challenging, supportive and inspiring. Where a culture driven by excellence helps you not only meet your goals, but also create new ones. We focus on creating a diverse and inclusive culture, encouraging individual expression in the workplace and thrive on the innovative ideas this generates. If this sounds like the workplace for you, apply now!